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|5 Essential Postcard Printing Tips Marketing Articles | February 24 , 2012
In terms of successful business advertising tool, the most powerful tool is postcard marketing. Using postcard for your business can generate pleasant results.?
In terms of successful business advertising tool, the most powerful tool is postcard marketing. Using postcard for your business can generate pleasant results. Postcards can also help attract prospective clients to your business, provide information regarding a new service , product or website, or just get the word out about a special sale. Whichever way you go, you really want to make sure you get the postcard printing part right! The advantages to postcards are numerous - for starters, they're easily read by the recipient and inexpensive. They?re also reasonably easy to make.
However , when you need your postcard campaign to be super effective then here's 5 essential postcard printing tips to keep in mind: Always remember when printing postcards to target the RIGHT market.
Be sure to mail postcards to folks who are interested in the products or services your business offers! Previous customers are the perfect recipients. When working with a list broker, be sure to purchase or rent a list of target consumers that are interested in your business.
Resolve to make the message on your postcard personal. Being impersonal can put people off. Add a personal touch to your message (whenever possible), and watch as more replies are generated.
A good alternative is to shop for online postcards that design customized postcards for you at reasonable rates. Careful about trying to close the sale on a small, cramped postcard!
Some companies try hard to say too much with their postcard advertising - and there's not a lot of room on the postcard to give ALL the information! Instead , tell your customer a little bit about your product or service while attracting their attention. Present a condensed message that gets them to take an action - where to go to find more information.
Pay attention to details! If your postcard design is the most boring thing in the world, your business might as well file for bankruptcy. Your headline should be clear and stand out. Always make your messages readable so that you can get the responses you need.
Of course, it's often easier said than done. But by being careful when you're ready to get serious about postcard printing, you can be sure that your postcard marketing strategy will be starting off on the right foot!
1. Their guarantee. Only work with designers that stand 100% behind their work.
This is an easy way to identify if the designer is an expert and a reputable
artist - ask how heshe stands behind the work and service.
2. Their current portfolio - Does their portfolio have the quality of work that
you want and expect?
3. Past testimonials - What have past clients said about them?
4. Their willingness to educate you and your staff - Will the designer take
the time to work with you and your staff , and provide top-notch support and
5. The value-added services they can offer (we offer content editing, custom
and stock photography, video services, photo editing , as well as assistance
in marketingadvertising) - If you might need these additional services you
may have to pay extra for them if the designer can't offer them to you.
6. Their ability and willingness to research your business, your objectives
and your prospects - Without thoroughly knowing you and your business a designer
is not going to be able to design projects that will generate revenue and results.
7. Their background in business, marketing or advertising - if your goal is
to bring in revenue from your investment, it's crucial that the image firm has
a foundation in business marketing and advertising. This one is critical! If
your goal is to bring in revenue and results , you'll need a designer that firmly
understands your market and how best to reach them. You'll only want to work
with business savvy designers who know how to weave proven marketing strategies
into your projects. Ask the designer what expertise they have in marketing and
8. How they evaluate the success of your project. Many designers feel they've
done an adequate job by just creating something that they feel looks cool or
neat. Your goal will probably go beyond looking cool into gaining market share,
boosting revenue, more brand awareness, etc. Make sure the designers evaluation
of your project's success is the same as yours. After all , design that doesn't
bring in any results or revenue is just art - and unless you sell art, it won't
make you any money.
9. Their demeanor towards you and their other clients - The designer should
function as your marketing and design department, so you'll end up working closely
with himher. Do you feel the designer has a good attitude towards you and your
10. Value - notice value is listed here and not price. Smart business owners
know that value rather than price should dictate what decisions shehe makes.
Do you feel you will get results and a good value from working with the designer?
Do you feel you'll get more than your investment back from working with the
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